{"id":23635,"date":"2024-04-27T13:25:38","date_gmt":"2024-04-27T11:25:38","guid":{"rendered":"https:\/\/www.mojacar.es\/?p=23635"},"modified":"2024-04-30T09:56:25","modified_gmt":"2024-04-30T07:56:25","slug":"mojacar-council-presents-its-new-campaign-and-award-the-gold-indalo-2024","status":"publish","type":"post","link":"https:\/\/www.mojacar.es\/en\/mojacar-council-presents-its-new-campaign-and-award-the-gold-indalo-2024\/","title":{"rendered":"Moj\u00e1car Council presents its new tourist campaign and award the 2024 Gold Indalo at a well-attended event at the Cosentino City Madrid facilities"},"content":{"rendered":"

Moj\u00e1car Council has presented its 2024 tourism promotion campaign and the award of the City’s Gold Indalo at Cosentino City Madrid.<\/p><\/blockquote>\n

Joining the Moj\u00e1car Mayor Francisco Garc\u00eda and his government team, were the provincial deputy, Juan Martinez, and the Tourism Delegate, Juan Jos\u00e9 Alonso, who had responsibility for presenting the Gold Indalo and the three special mentions, as well as deputies, senators and prominent national and provincial politicians.
\nThere was also no shortage of journalists, many well-known faces from TV and the audiovisual world, and from the arts and literature among the large audience which more than filled the extraordinary Cosentino City Madrid facilities that provided the perfect setting for such a special afternoon for Moj\u00e1car.
\nThe event was opened on behalf of the Cosentino group by \u00c1lvaro de la Haza, executive vice president, who welcomed the attendees in the name of his company and highlighted the rise of Moj\u00e1car in recent times.
\nFor his part, Moj\u00e1car Mayor Francisco Garc\u00eda highlighted that both the Gold Indalo and the three special mentions awarded on the night correspond to the commitment, dedication, affection and promotion of our land, highlighting the excellence of the destination Mojacar.
\nThe Mayor gave a brief summary of the trajectory of Moj\u00e1car since its beginning as a tourist municipality, of its vocation from the beginning to progressing without losing its essence and uniqueness, preserving its environment, its architecture, its history and its traditions until it became the municipality of recognised international prestige that it is today.
\n\tIts cosmopolitan character comes from the hundreds of artists and important figures who have chosen Moj\u00e1car as a gathering point for modernity and the intellectuality of the moment, Francisco Garc\u00eda stressed.
\nCurrently, the Mayor stated, Moj\u00e1car supports the three fundamental pillars of sustainability: social, environmental and economic, for which they have wanted to promote a participatory and collaborative process in which not only business people but also provincial and regional administrations will be involved.
\nThe new campaign that Moj\u00e1car will represent throughout this year bases its strategy on the slogan \u201cYour Best Moment is Living It\u201d, which calls attention to society’s newly acquired habit of paying more attention to the camera, the mobile, of travelling across the target and of using your time releasing a shutter.
\nThis campaign invites us to look up and enjoy everything that Moj\u00e1car offers us to experience, enjoy and to be present with all our senses.
\nAn attempt has been made to reach all sectors and profiles who can find what they are looking for in Moj\u00e1car: from young people, families, older people with less of a relationship with technology, or those looking for active tourism and sports. For this, marketing material has been created that includes different formats that make up the campaign: photographic format, audiovisual production and cinematographic quality ads that will be distributed between headers for websites, social media, outdoor advertising, online pages, press, etc.
\nA campaign that has also been created in English for the international market.
\nIt has already been launched in the national markets, including trams, local and regional TV, screens in cities, press, Mupis, social media, among many others.
\nAfter watching the video that sums up the spirit of what will be the promotion of Moj\u00e1car in 2024.
\nAt this same event and after a short pause, the 2024 \u201cCity of Moj\u00e1car\u201d Gold Indalo was presented to the Almer\u00eda journalist Isabel Jim\u00e9nez, which was given to her by the Mayor, Francisco Garc\u00eda, as well as special \u201cCity of Moj\u00e1car\u201d mentions to the singer and composer Vanesa Martin in the Art and Culture category, who received the distinction from Provincial Deputy Jos\u00e9 Juan Mart\u00ednez, to the University of Granada Memolab UGR biocultural archaeology laboratory in the History and Heritage category, given by the Junta de Andaluc\u00eda Tourism Delegate Juan Jos\u00e9 Alonso Bonillo, and finally to the El Puntazo tourist complex in the Local Business and Tradition category, presented by the Tourism Councillor Mar\u00eda Gracia Alarc\u00f3n.
\nAfter the awards had been given out a cocktail was offered to all those invited to the presentation, which took place with lively chat and contact with professionals from the sector, concluding the programme planned by Moj\u00e1car Council for such an important day for the municipality.<\/p>\n","protected":false},"excerpt":{"rendered":"

Moj\u00e1car Council has presented its 2024 tourism promotion campaign and the award of the City’s Gold Indalo at Cosentino City […]<\/p>\n","protected":false},"author":4,"featured_media":23631,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","footnotes":""},"categories":[34,32],"tags":[],"class_list":["post-23635","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad-en","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.mojacar.es\/en\/wp-json\/wp\/v2\/posts\/23635","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mojacar.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mojacar.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mojacar.es\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mojacar.es\/en\/wp-json\/wp\/v2\/comments?post=23635"}],"version-history":[{"count":0,"href":"https:\/\/www.mojacar.es\/en\/wp-json\/wp\/v2\/posts\/23635\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mojacar.es\/en\/wp-json\/wp\/v2\/media\/23631"}],"wp:attachment":[{"href":"https:\/\/www.mojacar.es\/en\/wp-json\/wp\/v2\/media?parent=23635"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mojacar.es\/en\/wp-json\/wp\/v2\/categories?post=23635"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mojacar.es\/en\/wp-json\/wp\/v2\/tags?post=23635"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}