Mojácar, one of the most emblematic destinations on the Almeria coast, has unveiled an innovative tourist initiative that reinforces its commitment to a more comprehensive, experiential and cultural tourism model. Starting this Easter, visitors will not only be able to enjoy sun and sea, but also discover the history of the municipality thanks to a system of audio guides accessible directly from the beach itself via QR codes.

This initiative allows users to listen in several languages to the history of the main monuments and corners of the old town: the Santa María Church, the City Gate, the Public Fountain, the Castle Viewpoint, the Plaza Nueva Viewpoint, the Indalo, Mariquita la Posá, the Moors and Christians Festivities and the Mojácar origin of Walt Disney. By simply scanning a QR code from their mobile phone, tourists can take an audio tour while relaxing on the sand, promoting curiosity and the desire to visit the historic centre of the municipality.

The proposal is part of a broader strategy promoted by the municipal Council to diversify the tourist offer and enhance the value of visitors’ stays in Mojácar. In addition to offering a unique sun and beach experience, this action aims to enable visitors to discover the most significant elements of the local identity in a simple and accessible way.
“With this action we want to remind our visitors that Mojácar is much more than sun and beach. Our heritage, our history and our essence also deserve to be discovered, and now we are making it available to everyone from the most visited place: the beach”, affirmed the Mayor of Mojácar, Francisco García Cerdá. “It’s an invitation to, after relaxing in the sun, go up to the old town and fall in love with our past as well.”

The Tourism Department has worked to create attractive, accessible content adapted to the new ways of consuming culture, especially among tourists who are looking for authentic experiences. The inclusion of representative elements such as Mariquita la Posá, the City Gate and the Indalo highlights local traditions and symbols that not only enrich the visit, but also highlight the uniqueness of Mojácar compared to other destinations.
“Today’s visitors don’t just want to relax, they want to learn, connect with the place they are visiting and take away more than just photos. This audio experience from the beach is a different way of getting to know Mojácar, of planting the seeds of curiosity, of motivating tourists to walk through our streets, to appreciate our history”, stated Tourism Councillor María Gracia Alarcón. “What’s more, by offering it in several languages, we broaden the reach to an international profile that increasingly values cultural tourism.”

This Mojácar project reinforces the municipality’s digital presence, integrating technological tools that enrich the visitor experience without the need for complex apps or additional devices. A simple gesture – scanning a QR code – is all it takes to begin a journey through the history and soul of Mojácar.
Mojácar, classified as one of the most beautiful villages in Spain and one of the happiest to live in, in this way reinforces itself as a destination where sun and beach tourism harmoniously coexists with culture, tradition and innovation.